Content is king.
Yes, Sound Quality is important, but with Good Content, it even works without. Listen to the Podcast “Marketing School” from Eric and Neil and you will see the sound quality is not so good, but the content is outstanding.
Now as we figured the sound quality vs. content thing we should dig a little deeper into content.
There are 3 types of content
- Entertaining Content
- Educational Content
- Inspirational Content
Best case you have a mix of at least two types of content in your content creation style.
Entertaining and educational is quite self-explaining, no? But what is content that is made to inspire?
Content is inspirational if people consuming the content get inspired and in best case can’t help but pass it one.
Think of it as a moment of enlightening for your listener.